Web design is a process of conceptualizing, planning, and building a collection of electronic files that determine the layout, colors, text styles, structure, graphics, images, and use of interactive features that deliver pages to your site visitors.
- Conversions are when someone on your website reaches a point that you want them to reach. Intelligent design can help improve the numbers of conversions by pointing them in the right direction.
- Branding is very important, especially as a company/business grows.
A web designer use the understanding of the company brand to design the site to be seamless from this existing branding.
- Web designers have a good understanding of how a website works and the functionality of it.
- The purpose of website design and SEO is that it can help design a site towards search engine friendliness.